BOZ is J.F.REY’S second brand, which is an off-spring of the fertile imagination of Joelle, Jean-Francois and the design studio. It is conquering new horizons: a brand with a strong personality which is immediately identifiable.
Sparkling with energy, it takes its inspiration from a bubbly and ultra-feminine eccentricity. Boz does not fall into either the design or fashion camps but stands apart by the fact that it cultivates a non-conventional vision of eye-wear. At the heart of its eye-wear collection are exotic graphics and aestheticism derived from world cultures.